Economy and Investment

As the largest Victoria coastal city outside of Port Phillip Bay, Warrnambool is a beautiful city on Victoria’s Great Ocean Road and is a major regional economic and tourism hub with strong infrastructure and industries.

The Warrnambool City Council is a municipality covering 120sqkm in south-west Victoria (260km southwest of Melbourne). It is home to 35,533 people with aims of growing to 50,000 by 2035.

The city has a $4.6 billion economy and is the centre for healthcare, education, sport, culture and professional services for a regional population of 130,000 people in Great South Coast.

Each year more than 700,000 people visit Warrnambool.

Tertiary education providers Deakin University and South West TAFE have campuses in Warrnambool which, along with bringing students to the city, provide local people with opportunities to pursue education and vocational training without having to leave the region.

Fastest growing regional city with diverse economy

Warrnambool has been identified by the National Farmers Federation in February 2020 as one of the 20 Regional Development Precincts. A regionalisation agenda can unlock further opportunities in Warrnambool. A full report can be found here.


2022 Business Survey Report
Warrnambool Business Survey Report 2022
GSC Food and Fibre Strategy and Action Plan
GSC Food and Fibre Strategy and Action Plan
Economic Analysis of Food and Fibre in the GSC
Economic Analysis of Food and Fibre in the GSC