Economy and Investment

The city of Warrnambool is the largest city in south-west Victoria.

Major Industry Reports

Great South Coast Food and Fibre Strategy and Action Plan Economic Analysis of Food & Fibre in the Great South Coast Great South Coast Economic Futures Warrnambool Health and Well Being Report Warrnambool Base Hospital Annual Report 2019-20 Warrnambool Destination Action Plan

As the largest Victoria coastal city outside of Port Phillip Bay, Warrnambool is a beautiful city on Victoria’s Great Ocean Road and is a major regional economic and tourism hub with strong infrastructure and industries.

The Warrnambool City Council is a municipality covering 120sqkm in south-west Victoria (260km southwest of Melbourne). It is home to over 35,000 people with aims of growing to 50,000 by 2035.

The city has a $3 billion economy and is the centre for healthcare, education, sport, culture and professional services for a regional population of 120,000 people.

Each year more than 700,000 people visit Warrnambool.

Tertiary education providers Deakin University and South West TAFE have campuses in Warrnambool which, along with bringing students to the city, provide local people with opportunities to pursue education and vocational training without having to leave the region.

Economic Profile (year ending June 2021)

Business Types breakdown graph

  • Gross Regional Product (GRP): $2.496B
  • Population: 35,607 with the aims of growing to 50,000 by 2035
  • Local Businesses with GST: 2,738

Largest industry by employment:

  1. Health Care & Social Assistance (19.7%)
  2. Retail Trade (14.2%)
  3. Education & Training (10.1%)
  4. Accommodation & Food Services (9.2%)
  5. Construction (7.7%)