Warrnambool Snapshot

Warrnambool is a major employment base with significant dairy and meat processing factories along with a range of industries which service agricultural enterprises. Warrnambool generates a gross regional product of about $2.4 billion which accounts for over 20 per cent of the Great South Coast region’s economic output despite the municipality covering less than one per cent of the region’s total area.

Tourism is another major driver of the city’s economy with the city positioned within the Great Ocean Road region and home to the award-winning Flagstaff Hill Maritime Village. Each year more than 700,000 people visit Warrnambool.

Tertiary education providers Deakin University and South West TAFE have campuses in Warrnambool which, along with bringing students to the city, provide local people with opportunities to pursue education and vocational training without having to leave the region.

Employment

Just over 19,000 jobs in Warrnambool
and over 2,800 businesses

Key employment centre for GSC

Population

35,533 people live in Warrnambool and is expected to accommodate 50 to 60 per cent of the region’s population growth over the next 30 years.

Aerial Warrnambool

Tourism

Warrnambool is the largest town on the spectacular Great Ocean Road. There are many galleries and tourist attractions including Flagstaff Hill Maritime Village, a cheese museum, Tower Hill Reserve and many more!

Transport

There are five weekday return rail service from Melbourne to Warrnambool.

Warrnambool Regional Airport is owned and operated by the Warrnambool City Council. It has 16 hangars on site accommodating both business and recreational aircraft.

Further information, please click here.

Industry and Business

High industry diversity index – Economic independence  

A wide range of well-developed industries

A dominant service capital for Great South Coast

A strong property market with over 20 years’ land supply

Development AreasPopulation Growth

  • An additional 3,200 persons have chosen to call Warrnambool home, representing an average annual growth rate of 1.1%.
  • Over the past decade the vast majority of population growth in the Great South Coast region has been concentrated in Warrnambool.

Land Supply

  • Our City has seen unprecedented levels of land rezoned for residential and industrial purposes.
  • There is an estimated 25+ years’ zoned residential land supply across five greenfield residential growth areas – North Dennington, South Dennington, North of the Merri, North East, and Hopkins.
  • Our City’s second general industry hub is now open for business. Gateway Business Park fronting Horne Rd is a 65 ha industrial zoned business park.

Infrastructure and Major Projects in Warrnambool

Warrnambool is Victoria’s progressive, growing regional city. Throughout COVID-19, the city of Warrnambool has been named as a strong and resilient economy and appeared in the top fast growing cities in Australia. Recently, Warrnambool was also reported on various communication channels with significant growth and 100% auction clearance rates in the property market. Below is to share some major project information so you can understand Warrnambool’s economic growth and where it is heading:

East of Aberline Precinct Structure plan
East of Aberline Precinct Structure plan
Warrnambool Rail Line Upgrade
Warrnambool Rail Line Upgrade
Warrnambool Base Hospital Redevelopment Project
Warrnambool Base Hospital Redevelopment Project
Hycel Technology Hub Deakin University Warrnambool
Hycel Technology Hub Deakin University Warrnambool
Lake Pertobe Upgrades
Lake Pertobe Upgrades
Learning and Library Hub
Learning and Library Hub (Completed)
Reid Oval Redevelopment (Completed)
Reid Oval Redevelopment (Completed)
Mortlake Road Residential Redevelopment
Mortlake Road Residential Redevelopment
Lyndoch Living Medical Facility
Lyndoch Living Medical Facility
Kepler Street Residential Development
Kepler Street Residential Development
Wannon Sewage Treatment Plant Upgrade
Wannon Sewage Treatment Plant Upgrade
Warrnambool Surf Life Saving Club Redevelopment Proposal
Warrnambool Surf Life Saving Club Redevelopment Proposal