Let Council help bring your event to life and connect it with a broader audience.
Warrnambool City Council offers a range of opportunities to promote your event locally, regionally and across key tourism networks. By taking a few simple steps and accessing the available marketing resources, you can significantly boost your event’s visibility and attendance.
Step 1 – Register your event on the What's On in Warrnambool Calendar
List your event on the official Warrnambool events calendar to reach both residents and visitors:
Step 2 – Register your event on the Australian Tourism Data Warehouse (ATDW)
Expand your reach nationally by uploading your event to:
Australian Tourism Data Warehouse (ATDW)
Tip: Use high-quality images only – no text, logos or graphics.
Step 3 – Send us your content
Email your event information, images and promotional material to:
events@warrnambool.vic.gov.au
Be sure to tag your social media content with #iamwarrnambool to maximise exposure.
Additional Marketing Support & Resources
To help you plan and promote effectively, Council and regional partners provide a range of tools:
Destination Marketing Kit & Regional Resources:
- Visit Warrnambool: https://visitgreatoceanroad.org.au/visitwarrnambool/
- Great Ocean Road Regional Tourism: https://greatoceanroadtourism.org.au/
Offers marketing and training resources, campaign content, toolkits, and image libraries to support tourism operators.
By leveraging these platforms and resources, you can strengthen your event’s profile, align with regional campaigns, and attract a wider audience to Warrnambool.