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From the Silk Road to the Milk Road

From the Silk Road to the Milk Road

News Article Date: 
Wednesday, 23 July 2014

The Victorian Premier Denis Napthine has announced State Government funding of $225,000 to help build export opportunities between Warrnambool and its sister city, Changchun.

Combined with Warrnambool City Council support of $75,000 and in-kind support from businesses of $30,000 the two-year project will include the employment of a Chinese economic development officer.

The role will be based largely in China for the first year followed by a year based in Warrnambool.
This will showcase the trade and investment opportunities that exist in the south west region and provide direct linkages to China.

Dr Napthine said the Warrnambool-Changchun partnership would also support local businesses in developing their skills and understanding of doing business in China.
“This project forms part of the Victorian Government’s plan to create economic opportunities presented by China’s growth, and to overcome challenges that can limit our engagement with the Asian market,” Dr Napthine said.
“The Warrnambool-Changchun partnership is designed to maximise trade between the two regions and facilitate economic opportunities in tourism, training, education and other professional services.
“The key to working in the Asian century is understanding that many of these countries want to form personal relationships, they want to form genuine understanding, as a part of doing business.”

The project will initially involve a study to access the export opportunities in both the Great South Coast region and Changchun. This will involve engaging local businesses in the south west region who have shown an interest in export.

Warrnambool Mayor Cr Michael Neoh said it was possible that trade in China was evolving from the notion of a “Silk Road to the Milk Road”.
Cr Neoh said there were opportunities for the South West to build on its strengths with great export potential for the region's meat and dairy products.

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