Search form

Jim Madden

Prime location for prime market

News Article Date: 
Monday, 9 July 2018

While the South West Victorian Livestock Exchange in Warrnambool still sees the greatest number of cattle sold for the best prices in the region, its location on the fringes of the largest city in south-west Victoria means there are even more benefits, according to regular buyers and sellers.

The saleyards is situated alongside a renowned strip of agricultural retailers and is less than a five minute drive to the city centre.

Third-generation farmer Jim Madden from Tower Hill said that while the saleyards were conveniently located for him, he knows many other farmers who travel from further afield to buy and sell their cattle while making the most of all of the services you’d expect in a city with a population of over 34,000.

“I’ve been very happy with the service we receive here at the yards and the prices,” he said.

“It’s handy for a lot of people to the west, east and north of the area. Warrnambool is a good location and most people are coming here to do business aside from just cattle.

“If you live further out, where you just don’t drop everything and come to town when you want something, you can tie it in with your visit to the saleyards on a Wednesday.

“You come here, you meet the same faces and it becomes a bit of a social day out on a Wednesday too.”

Richard Page from Penshurst puts about 200 head through the Warrnambool yards each year and for him, a trip to the capital of the Great South Coast is a Wednesday tradition at certain times of the year.

“On June 10 I celebrated 42 years of farming, and I’ve sold at the Warrnambool saleyards for that entire 42 years,” he said.

“If we have appointments in town, we make them on a Wednesday.”

He said that he used sale days to visit accountants, mechanics, agricultural supply shops and “whatever else the town has to offer”.

“It’s one of the main places we shop,” he said.

“We’ve raised six children, so whoever was about would come in too.

“If you’re looking at tractors, if you want to get your ute serviced or even just to get some new shoes, it’s all there.”

Engage with Warrnambool

Council Enterprises

Council runs and manages a number of Enterprises for the benefit of our residents and visitors.
Explore everything that Warrnambool has to offer below.

Experience Warrnambool

Festivals and Events

What's On in Warrnambool