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Festival’s China programs pack the house

News Article Date: 
Thursday, 16 August 2018

Two workshops to prepare Great South Coast businesses to host Chinese visitors have fully booked out, with unprecedented demand from local tourism operators.

China Host Program - Get Your Business Ready for the Chinese Tourist, is part of the Great South Coast Small Business Festival.

“Building on our exciting collaboration with Warrnambool City Council, this training program will provide local tourism business operators with the tools, knowledge, networks and skills needed to capitalise on the rising number of Chinese visitors to the region,” Asialink Business Director of China Practice Nick Henderson said.

“It will ensure they are capable and confident in providing high quality experiences to position the region as the preferred destination for Chinese visitors.”

Asialink Business, China Practice, Enterprise Solutions Manager, Thomas Day, who will be presenting on the day, said that more and more businesses in the region were looking to implement subtle but effective changes to create fantastic experiences for Chinese travellers.

“With the first two sessions booking out, there is a groundswell of interest in the region for this type of program, and it is fantastic to see so many local businesses looking to seize the opportunity,” Mr Day said.

“Last year, over 600,000 Chinese tourists visited Victoria, more than 40 per cent of these visitors went to the Great Ocean Road, and these numbers are set to grow even further.

“Local tourism businesses are realising that the China Host training is a great opportunity to up-skill themselves and learn how to ensure their Chinese customers get the most out of their experience to this beautiful part of Victoria. “

The event will provide updates and insights into tourism industry trends as well as outline the comprehensive 12-month China Host Program which businesses can apply for.

This will include one-on-one mentoring, advanced marketing support, identification and analysis of world-class case studies and an introduction to popular Chinese social media platform WeChat.

“It’s a really exciting program to be involved in because it’s the first of its kind in Australia,” Mr Day said.

“We’re hoping to work with regional champions so they can share the knowledge with their network. It is great to have the support from the Warrnambool City Council, Corangamite Shire, Moyne Shire and Great Ocean Road Tourism as well as Regional Development Victoria.”

“One of the unique benefits of this program is that participants will build their understanding and receive practical advice, whilst also receiving mentorship on how to apply this knowledge to their business.

“The Great Ocean Road is one of the most recognisable tourism experiences in Victoria and is extremely popular with Chinese visitors. One of the aims across this program is to encourage them to spend more time in the region, to experience the world class nature, food and wine offerings we have.”

For more information on the business festival visit www.business.warrnambool.vic.gov.au  

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