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$150,000 for Australian-first China readiness program

News Article Date: 
Thursday, 14 June 2018

The Warrnambool City Council has secured $150,000 of Victorian Government funding to lead an Australian-first business mentoring program to help local businesses capitalise on the booming Chinese tourism industry.

The grant was announced on June 14 by Minister for Regional Development Jaala Pulford as part of the Regional Skills Fund.

The China Host Program will see a core of Great Ocean Road businesses take part in a series of high-level workshops and activities to create the industry-leading services and experiences that will help take Chinese tourism in the region to the next level.

The program will include one-on-one mentoring, advanced marketing support, identification and analysis of world-class case studies and an introduction to popular Chinese social media platform WeChat.

It will also include a series of workshops outlining an array of simple measures that all businesses can take to encourage patronage by Chinese visitors.

The program will be delivered by industry experts Asialink Business, the Australian Tourism and Export Council, Dragon Trail and South West TAFE.

Warrnambool City Council Manager Economic Development and Investment Shaun Miller said that this support from the Victorian Government will allow for the expansion of the award winning Changchun sister city relationship and the Warrnambool China Bureau.

“It reinforces our city’s China Strategy that aims for Warrnambool to be the leading ‘China Ready’ city in Australia,” he said.

“This is an intensive leadership program that will provide participating businesses with the tools and support to ensure our local service levels are internationally renowned while also becoming global leaders in catering for the burgeoning Asian tourism market.

“Our region encompasses the coastal landscapes, world class nature and amazing food and wines the Chinese market is craving and this program ensures our services and experiences are capitalising on that.

“Chinese tourism in Victoria is projected to continue to grow and is the Great Ocean Road’s the largest and fastest growing market.

“With tourism one of the most important industries across the region, it’s vitally important that we do everything we can to ensure international visitors have best possible experience. 

“Any business that has the capacity to cater for Chinese tourists and is dedicated to becoming an industry leader is encouraged to apply.”

The project is supported by the Warrnambool City Council, Moyne Shire Council, Corangamite Shire Council, the Warrnambool Tourism Association, Great Ocean Road Regional Tourism and South West TAFE.

Businesses seeking further information can contact Warrnambool City Council’s Economic Development and Investment Unit on ecodev [at] warrnambool [dot] vic [dot] gov [dot] au or 5559 4800.


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