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Free marketing support
Great Ocean Road Regional Tourism, along with local government partners and Visit Victoria, are launching a fully subsidised marketing support package available to all businesses that benefit from visitors to the Great Ocean Road region. This means listing your business on their websites is now free for 12 months (via ATDW) if you register before the end of July 2020.
If you would like some more info please visit

AP Marketing Works: Marketing Messages & Methods in a Downturn
There are always positives in every situation and a downturn is no exception. How can a downturn be good news for a business? If you do business with other businesses there is an opportunity that isn’t available in busier times.  It’s time to adjust your marketing strategy to the situation.

How the Coronavirus (COVID-19) Pandemic Is Affecting Small Businesses & Marketers
Find out how the pandemic is affecting the online landscape and ensure that you still get your money’s worth out of paid ads and search results

Kochie’s Business Builder: Doing business during a pandemic — time to up your marketing game
Some key things small businesses can do to lessen the impact on their business.

Click Ready Marketing: How to Successfully Market Your Business During A Pandemic
Ensure you keep interacting with your customers and highlight the human aspect of your brand. Read more in the article:

Pandemic Influenza: a global challenge for social marketing marketing
This paper presents an overview of how social marketing can be used to tackle the global challenge of pandemic influenza.

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