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Into the Future - China Host Program

Into the Future - China Host Program

In 2018, the Warrnambool City Council secured $150,000 of Victorian Govenment funding to lead an Australian-first business mentoring program to help businesses in the Great Ocean Road region to capitalise on the booming Chinese tourism industry.

The China Host program wills see businesses in the Great Ocean Road region take part in a series of high-level workshops and activities to create the industry-leading services and experiences that will help take Chinese tourism in the region to the next level.

The program will include one-on-one mentoring, advanced marketing support identification and analysis of world-class case studies and an introduction to popular Chinese social media platform WeChat.

This will allow for expansion of the award winning Changchun sister city relationship.

This program will be delivered by industry experts Asialink Business, The Australian Tourism Export Council, Dragon Trail and South West TAFE.

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