Search form

Rail Tracks
Factory Roofs

Economy & Investment

Warrnambool is a key industry centre in the Great South Coast region, generating a GRP of approximately $1.6 billion and accounting for over 20% of the region’s economic output from less than 1% of the land area.

The following six sectors account for over two thirds of employees whose place of work is located within Warrnambool: Healthcare and Social Assistance; Retail trade; Education and Training; Accommodation and Food Services; Construction and Manufacturing.

Census 2011 revealed that the Healthcare and Social Assistance sector is now Warrnambool’s biggest employer by industry, overtaking the Retail sector.

Strong labour force growth and a steady unemployment rate reflect a positive labour market and job prospects in the region. For the December Quarter 2012, Warrnambool reported the lowest unemployment rate (5.4%) of regional cities (by Local Government Area) in Victoria.

Warrnambool is a popular and expanding tourism destination with increasing visitor demand. Property and business services, Government administration and construction are key growth sectors in the City.

Engage with Warrnambool

Council Enterprises

Council runs and manages a number of Enterprises for the benefit of our residents and visitors.
Explore everything that Warrnambool has to offer below.

Experience Warrnambool

What's On in Warrnambool

Discover everything happening in Warrnambool