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Eastern Activity Centre Structure Plan

The Eastern Activity Centre is Warrnambool’s only major activity centre, second only in scale and importance to the City Centre. In addition to its importance as an activity centre, the centre, and adjoining land to the east, also serves a role as the City’s current eastern gateway.

Activity Centres provide a broad range of goods and services to residents, businesses, and visitors focussing on mixed use development including retail, commercial and residential. The existence of a comprehensive network of activity centres, that differ in role and function, provide an important contribution to the economic, social, and environmental sustainability of Warrnambool and southwest Victoria.  

A Structure Plan is a document that provides guidance and certainty about the intended use and development outcomes for an area, in this case, a mixed-use activity centre.

The Warrnambool Eastern Activity Centre Structure Plan has been implemented into the Warrnambool Planning Scheme. The Structure Plan identifies a vision for the centre, as well as guiding land use and development outcomes that supports the centre’s role in Warrnambool’s network of Activity Centres. The Structure Plan also recognises the prominent gateway role of the Eastern Activity Centre.

The Structure Plan is accompanied by a Shared Infrastructure Plan which sets out the higher order shared infrastructure that is required to service new development within the Eastern Activity Centre.

For further information, please contact Julie Glass, Coordinator City Strategy, on (03) 5559 4836 or by email jglass [at] warrnambool [dot] vic [dot] gov [dot] au

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