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Activate Warrnambool

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Council acknowledges that events, regardless of scale, play a critical role in community health and wellbeing, creating economic stimulus, encouraging community pride and participation, and generating legacy infrastructure and capacity for our region.

We recognise the significant challenges the events industry has faced due to Covid19. In response, Warrnambool City Council is delivering a bespoke event funding round to Activate Warrnambool and assist event organisers, community groups and businesses deliver exciting, new, covid safe events that support locals and attract visitors.

Program objectives:

The Activate Warrnambool Grants are available for 2021 only and are intended to support the safe return of event activations in Warrnambool.
Council will support safe, accessible, new events that create memorable experiences, drive visitation and have positive economic and community outcomes.

  • Increase visitation to Warrnambool
  • Support new event creation
  • Create memorable experiences that are unique to Warrnambool
  • Increase economic stimulus through increased spend
  • Develop a diverse, vibrant and inclusive annual calendar of events

In response to Covid-19, the requirement for applicants to meet the standard funding ratio of 1:1 for eligibility has been removed.
Priority will be given to applications that clearly align with above objectives and the Warrnambool Events & Promotions Strategy.

Information and Assistance

For grant information and to discuss your new event idea:
Events and Promotions Team
Events [at] warrnambool [dot] vic [dot] gov [dot] au 03 5559 4618

Grant Round Dates

Applications are accepted from Monday 29 March 2021 to Monday 19 April 2021.

  • Funding Round Open 9:00am Monday 29 March 2021
  • Funding Round Close 5.00pm Monday 19 April 2021
  • Applicants notified of funding outcome Monday 26 April 2021
  • Project completed 1 May 2021 – 30 November 2021
  • Project acquitted by 31 December 2021
Organisation Information
The personal information requested on this form is being collected by Council for an Event Funding Request. The personal information will be used solely by Council for that primary purpose or directly related purposes. The applicant understands that they may apply to Council to access and/or amend the information.
Please use your organisation's full name. Check your spelling and make sure you provide the same name that is listed in official documentation such as with the ABR, ACNC or ATO.
Select your funding Request

Seed Funding Supports the development of new events that demonstrate a strong community focus.

Applications that are eligible will fall under one of the following categories:

1. Small to medium events: up to $5,000
2. Large festivals and events: up to $10,000

Small to medium events are smaller activation type events that could be delivered using grant funding only (workshops, activations, ticketed experiences, pop up events etc)

Large Festivals and Events are more complex events with elements of programming and will require a substantial amount of additional revenue to deliver (music festivals etc)

Project Criteria
Provide a name for your project/event. Your title should be short but descriptive
Must be no more than 50 words.
Must be no more than 300 words.
Must be no more than 100 words.
Participation and Visitor Numbers
Please provide details on how residents and visitors will participate in this festival or event.
Please provide an estimate of where you expect visitor and participant attendees to come from.
Marketing and Promotion
Must be no more than 50 words. (Eg. flyers, local radio, TV, newspaper, social media, other)
Must be no more than 200 words.
Must be no more than 100 words.
Budget Information
What is the total grant amount that you are requesting in this application?
Must be no more than 150 words. Itemise the specific component/s that Council funding will be spent on? eg. hire of stage, purchase of materials etc
Projected ExpenseCost $ (ex GST)
Projected IncomeRevenue $ (ex GST)
What is the total budgeted cost (dollars) of your project or event?
Must be no more than 50 words.
Authorisation / Agreement

I confirm, on behalf of our group (as completed in Page 1 Group Information) that:

  • All details supplied in this application and attachments are true and correct to the best of my knowledge. The application form has been submitted with the full knowledge and agreement of the applicant organisation and auspice organisation (if applicable).
  • I acknowledge that I have read and understood the guidelines.

If this application is successful: I agree, on behalf of our group to complete a Post Event Survey upon project completion.
On behalf of our group, I also give permission for any images or members of our group or funded project to be used by the Warrnambool City Council for the purposes of producing promotional material/advertising the Community Development Fund. This may include printed media, media releases and the Council website. I will immediately advise Council should I wish to revoke consent on behalf of the group.


Privacy Notice

In compliance with the Information Privacy Act 2009 (the Act) personal information on this form may be stored in Warrnambool City Council's records database and may also be used for statistical research, information provision and evaluation of services.

Your personal information may be provided to the financial institution which handles Warrnambool City Council's financial transactions and may be disclosed to other agencies and third parties for purposes related to this application and/or monitoring compliance with the Act. Except in these circumstances, personal information will only be disclosed to third parties with your consent unless otherwise   or authorised by law.


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