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Sharing our attractions with Chinese media

News Article Date: 
Friday, 13 April 2018

The Great Ocean Road region will be showcased to a delegation of media from Warrnambool’s Chinese sister city, Changchun. A television crew of five will be based in Warrnambool for three days from April 17 and will tour around some of the region’s major attractions.

While they are here the delegation will be on a busy schedule, seeing what the Great Ocean Road region has to offer, including The 12 Apostles, a ‘Bush Tucker’ tour at Tower Hill, Deakin University, Warrnambool’s city centre, the Foreshore Precinct and Flagstaff Hill.

“We’re thrilled to be hosting the media delegation and to have the opportunity for images of our beautiful region to be broadcast to the city of Changchun, which has a population of over seven million,” said Warrnambool City Council Manager Economic Development Shaun Miller.

“This is one of the great outcomes of having developed the sister city relationship with Changchun, which is a strong manufacturing centre in China.

“Changchun has an interest in our region as a tourist destination and a centre of expertise in food production and manufacturing.

“By showing the delegation the breadth of tourism offerings and the versatility of Warrnambool as the region’s hub, there is great potential to facilitate direct tourism connections between Changchun and Warrnambool. 

“Over the past couple of years we’ve already seen local businesses start thinking about accommodating visitors from China.

“Accommodating Chinese visitors can be something as simple as translating a menu to investigating business and trade opportunities through the Warrnambool China Bureau.”

Liz Price from Great Ocean Road Tourism joined the 2017 delegation to Changchun, which facilitated strategic meetings with the Changchun Tourism Bureau to explore collaborative opportunities and included Liz being interviewed as part of a tourism television show. 

The interview heightened interest in Warrnambool and the Great Ocean Road region generating this visit by the Changchun Media Company. 

Ms Price said that the upcoming visit demonstrated the value of face-to-face meetings with people from Changchun. 

“I am excited to think that our visit has whetted their appetite and encouraged them to explore the natural beauty of the region first hand,” she said. 

“We look forward to seeing the results of the Changchun media sharing their experience and encouraging more Changchun locals to explore their sister city in Australia. 

“China is the region’s largest growing international overnight and day trip market.”

 

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